2026 Convention

The Arizona State Florists Association is bringing convention back — but in a completely new way

This year’s Unconventional Florist Convention is designed to be fast-paced, hands-on, and packed with practical education that florists can immediately use in their businesses. We’re combining high-energy design demonstrations, business education, and interactive learning to create an experience that is very different from conventions in previous years.

Morning Rapid-Fire Floral Design Showcase Three designers will present 30-minute high-energy demonstrations featuring current mechanics, techniques, and floral trends. Short breaks between presenters keep the session dynamic and engaging. 

Afternoon Hands-On Education The afternoon will feature four rotating hands-on design stations, each lasting 30 minutes. Attendees will participate in small-group learning experiences led by professional designers. This format ensures attendees are actively working with the product, creating a memorable and practical learning experience.

Member Pricing- $159

Non-Member Pricing $199

Register Today