2026 Convention
This year's convention is designed a little differently. We've intentionally streamlined some of our traditional offerings so we can focus our resources on what matters most: exceptional education, inspiring design experiences, and building a stronger foundation for future conventions.
Think of this year as a "back to our roots" experience—more focused on creativity, connection, and learning. We're also excited to shine a spotlight on the incredible talent within our own floral community, featuring local designers, educators, and industry professionals whose creativity and expertise help make our industry thrive.
The decisions made for this convention are part of a larger vision that will allow us to expand and enhance future events in exciting ways while continuing to celebrate and support the floral talent found right here at home.
We appreciate your support and flexibility as we continue investing in the long-term success of our association and the conventions to come.

ASFA Member Benefits
The Arizona State Florists Association (ASFA) mission is to be a networking resource committed to consumer awareness and the professional growth of those in the floral industry through education.
- You get first crack at incredible educational information, classes and shows at a discounted rate or even FREE!
- Your website is linked to ours to make it easier for customers to find you and improve your Google analytics.
- You get access to our newsletters and email blasts which is only for floral professionals.
- You receive a Vendor Booklet with all wholesale companies and maps and access online
- Work with us to get more positive exposure with the public.
- We are one of the lowest cost professional memberships in Arizona.
- Discount on admission to our Annual Summer Expo!
More details Here!