Valued Members and Friends;
After much thought, research, and networking with other state associations, growers, and wholesalers, we find ourselves in the sad position of having to cancel our Annual Expo. ASFA has not cancelled an Expo in our 68 year history, so has been a very difficult decision.
We want to respect the trauma our industry is experiencing from the farms and growers, right through to the retailers. Everyone has been hit so hard, and times are so uncertain, that to attempt to create our annual event is just not feasible. We hope all of you are doing well, working to re-gain business, and re-build your brand, all while staying safe and healthy.
That being said, we are working on an exciting smaller fall event that will come after things are more settled. We are here for you, and will have a great mini-day with some design skills to re- charge your battery, and also some valuable information on how to re-build, and grow your business from this historic interruption in our daily operations. We will keep you posted as more information develops.
In the meantime, we appreciate you, your support, and your commitment to keeping your business running and keeping flowers in peoples homes, hearts, and minds, because as we all know, the world needs flower to heal. ASFA will also be extending everyone's membership through the end of the year, rather than collecting annual dues in July in an effort to help everyone catch up.
Thank you for your understanding and support.
Arizona State Florists Association
Renee Potter AIFD President
Jessica Hankins 1st Vice-President
Blanca Mondragon AzMF 2nd Vice-President
And the Board of Directors
