Program Descriptions

The Art of Ikebana by Ikuko Hashimoto AIFD, EMC

In keeping with our theme “More Bang for your Bloom” this session showcases the original form of cost effective design.....Ikebana.  The Origin of Floral Design. Ikuko will show multiple styles of true ancient Ikebana and explain the concepts and origins, as well as demonstrate how to achieve grand, well respected looks, for far less $$$ than traditional Western floral designs. In understanding the principles and history of Ikebana, you will be able to choose proper containers and flower to achieve the right look. Ikebana is experiencing a re-birth currently with more event planners and party people using this style for both impact and budget.


Marketing, Social Media & Brand Identity by Gary Guerin AzMF

  • Who am?

  • Do I have a following?

  • Does my business have an identity crisis?

Have you ever asked yourself these questions?

Every business has, but where to go, who to ask and how to start it can be daunting, but crucial to your success. Learn how to create a brand specific to you, market yourself and have cohesive collateral that reflects who you are and what your business is at its core. Gary, owner of Stem Swag knows exactly how to think outside the box, drive customers to your door, and give them an experience that they will remember and want to continue a relationship with you, because of your “cool” factor. Find out how to create a “buzz” around your business and stay trendy.  In this day and age, social media can work magic when handled correctly and can make your business stand out!  


The Art of a Wrapped Bouquet By Blanca Mondragon CFD, AzMF

In this session, Blanca will illustrate and explain the difference between “wrapped flowers” and a luxurious European style presentation.  Set yourself apart by making your wrapped bouquets “art” instead of a pile of flowers in cellophane or paper. Blanca will show you how to style and create the bouquet, as well as the wrapping process to give it that “professional florist” created look.  You will see how you can get more Bang for your Bloom, by the presentation of your product as well as making a clear distinction between you...and any other shop in town. You will learn how to hand gather, tie off, and create a European Spiral Hand Tied, and literally design in your hands rather than a container, and enhance it with creative wrap options that will clearly make your customers want to come back for more.

The Business of Flowers by  Renee' Potter, AIFD, AzMF

Discover the secrets to unleashing your business's true potential with Renee’s comprehensive program. Join Renee’ as she guides you through proven strategies and best practices that have withstood the test of time. With four generations of experience, Renee’  will share invaluable insights on what truly works and what doesn't in today's ever-changing business landscape. From boosting profits to fostering a thriving company culture, she’ll dive into the essential components of success. Learn to navigate the demands of an industry that calls for both adaptability and discipline. Gain the tools and techniques to motivate not only yourself but also your team, ensuring everyone is equally invested in your company's prosperity. Don't miss this opportunity to learn from a seasoned expert who has witnessed industry trends come and go. Gain the skills and knowledge needed to bring out the best in yourself and your shop, and pave the way for long-term success.

More Bang for your Buck with Tom Bowling AIFD PFCI

Join us for an enlightening session with Tom as he unveils the secrets to achieving "More Bloom for Your Buck." With a focus on maximizing design dollars and creating stunning bouquets with exceptional perceived value, Tom will share invaluable tips and tricks to boost profitability and enhance your bottom line. With a wealth of experience spanning floral design, retail, product development, and education, Tom brings a lifetime of expertise to the table. Prepare to discover his proven strategies for maintaining the utmost quality in your designs while being resourceful, saving money, minimizing product waste, and ultimately increasing revenue. Through thoughtful design techniques, strategic purchasing, and expert selling, you'll learn how to stretch your design budget to new heights. By implementing these techniques, you'll elevate your shop's image, projecting a more professional and deserving appearance in the eyes of your customers. We extend our heartfelt gratitude to Teleflora for their sponsorship, allowing us to bring Tom to Expo 2023.