THE “NUTS AND BOLTS” OF EVENTS With Joyce Mason-Monheim AIFD CFD AAF PFCI AzMF
Creating beautiful weddings and events can be fun and rewarding, but saving time and effort is a learning experience and often times it is literally the “nuts and bolts” that keeps the mechanics of your designs together. Delve into the realm of event design mechanics, where you will learn old school and new school techniques and everything in between. Learn applications that will help save time and create sound foundations. These mechanics and techniques that can be applied in many applications, not just for big events but can be used in wedding bouquets, body flowers to everyday designs.
Wedding Reimagined with Ace Berry AIFD, CFD, TMF
"Ace Berry AIFD's 'Wedding Reimagined' floral program revolutionizes traditional wedding decor with innovative and personalized floral designs. Ace Berry, renowned for his exceptional creativity and attention to detail, transforms wedding venues into breathtaking landscapes that reflect the couple's unique style and story. From lush, romantic arrangements to modern, minimalist bouquets, the program offers a wide range of customizable options to suit any theme. 'Wedding Reimagined' ensures that each floral element, from centerpieces to ceremonial arches, is meticulously crafted to create a cohesive and enchanting atmosphere, making every wedding a truly memorable and extraordinary event."
Wedding Design Trends with Angelyn Tipton AIFD, CFD, GMF, PFCI
Wedding floral design trends continue to evolve, blending timeless elegance with modern creativity.
In recent years, there's been a shift towards lush, garden-inspired arrangements featuring a variety of textures and foliage. Couples are opting for more sustainable choices, like locally sourced blooms and greenery, reflecting a growing eco-consciousness. Bold, monochromatic color schemes are gaining popularity, creating dramatic focal points. Additionally, unique elements such as floral installations, hanging gardens, and personalized floral arches are becoming coveted statements. Join me in taking a look at some of the trends in the wedding industry.
Saturday- Smartphone and Social Media Best Practices Workshop with Renato Cruz Sogueco AAF, PFCI
Why do some social posts go viral and others do not? Photo and video quality and technique play a 
huge role in whether customers engage with your business through social. In this interactive session, learn tips and tricks of using your smartphone (or your digital camera) to create click-worthy content. You’ll also learn and how to best leverage your social platforms, specifically Instagram, Facebook and TikTok to maximize reach and gain new customers.
You’ll learn:
Best smartphone settings to capture the best quality photos and videos.How creative use of lighting can provide a variety of looks for your work
Camera settings that provide professional looking photos and cinematic video
Best practices such as Facebook tagging and hashtags to grow reach
How to create quick video content such as Reels and Shorts.
Sunday Technology Session - Best Practices to Grow Website Orders
Customers continue to go online to purchase floral gifts. Are you getting your share of these orders? Only if your website fully optimized to capture these sales. Join Renato Cruz Sogueco, AAF, PFCI, VP of Digital Strategy at BloomNet and lead business instructor at Floriology, as he shares the best practices for optimizing your website to increase website rank, convert web visits to sales, and ensure you are leveraging all the resources and tools to grow business.
You’ll learn:
- How to use the frequently asked questions section (and the answers you provide) on your website to enhance SEO.
- How content such as blogs and videos can improve your ranking in web search results.
- How Google Business Profile (formerly Google My Business) can be a powerful tool not only to boost relevance but to also engage customers.
- How Google Ads can protect your brand and drive traffic, even for new websites and new floral businesses.
- Best practices for increasing conversions.
