Blossom and Bloom! with Tim Farrell AIFD, AAF, PFCI

Great floral designs are not just about beautiful flowers—they’re about what you bring to them as a designer. Join internationally acclaimed designer and educator Tim Farrell on the Teleflora Main Stage for an inspiring, high-energy program that shows how skill, creativity, and a solid understanding of design principles can transform gorgeous petals into show-stopping compositions.

In this dynamic session, Tim will demonstrate how to apply the elements and principles of floral design in fresh and inventive ways that captivate clients and set your work apart. Discover practical tips and artistic insights that help you move beyond pretty arrangements to create truly extraordinary floral art. Whether you’re a seasoned designer or eager to grow your creative edge, get ready to blossom and bloom alongside one of the industry’s most respected voices.

Profitable by Design: Event Workflows for Florists with Katherine Gonzalez CFD AIFD AzMF

Learn the behind-the-scenes strategies successful event florists use to manage budgets, protect profit, and streamline operations. This session goes beyond design to cover the real business tools that keep your events running smoothly and profitably. Discover practical approaches to pricing, labor planning, and production workflows, along with proven systems that support efficient execution from first proposal to event day. Whether you’re producing events from a retail flower shop or a dedicated event studio, you’ll gain actionable insights to simplify your process, reduce stress, and grow your bottom line—so you can focus on creativity and client experience.

Responsible production Minimizing our floral environmental impact with Lea Romanowski CAFA, AIFD, CAFD

Every decision we make as floral designers has an environmental impact. This presentation explores creative ways to reduce that impact by repurposing unexpected objects as vessels and incorporating locally sourced botanicals. Discover how to design using natural mechanics, relying on man-made materials only when absolutely necessary. Learn practical strategies for responsible consumption and production that support more sustainable floral design—without sacrificing beauty or creativity.

Your Content Creation Journey with Alexander Campbell

Step into the world of impactful social media with influencer Alexander Campbell as your guide. Whether you're just starting out or looking to elevate your content, this experience will teach you how to:

• Understand and analyze your audience
• Identify what resonates and tailor your content to their preferences
• Develop your signature style to stand out authentically
• Master eye-catching visuals and compelling captions
• Leverage current trends without losing your unique voice

Packed with actionable tips and creative insight, Alexander’s guidance will help you connect more meaningfully with your followers and build a presence that’s not only engaging—but unforgettable.

Ready to level up your social media game? Let’s get started!

The Journey of Flowers: From Field to Design with Paul Miller AIFD, PFCI

Follow the fascinating journey of fresh flowers from the lush, fertile fields of Colombia and Ecuador to the hands of American floral designers. In this session, presenter Paul Miller reveals how ideal growing conditions and skilled farmers produce some of the world’s most vibrant blooms—including roses, carnations, and other popular varieties. Learn how these flowers are harvested at peak freshness, processed, and packed with care into temperature-controlled boxes to protect their beauty. Discover the logistics of refrigerated cargo shipments, distribution hubs, and wholesale networks that make it possible for these blooms to arrive in perfect condition. Finally, see how designers across the U.S. transform these stems into stunning arrangements—bringing the natural elegance of South American farms to life at events, celebrations, and homes nationwide.